Marketing, Business Development & Client Services
Position your law firm, develop new business and reinforce relationships with existing clients
A changing marketplace and increased levels of competition have forced law firms to behave less like professions and more like sophisticated businesses. Pressure to carefully analyze and methodically develop strategic marketing plans has never been so important. Never has it been so important to strategically identify immediate opportunities and implement effective programs to act on them. Our business and legal industry landscape continues to evolve and change in dramatic ways; it seems only common sense to pay attention now rather than later.
External strategic consulting combined with internal management of firm marketing operations is just the right combination for a cost-effective...
Numerous industry studies have been conducted that indicate the more services a client buys from one law firm, the more likely they will stay...
Traditional corporate marketing department structures do not necessarily transfer well to the law firm setting.
Planning is a critical process for all businesses and law firms are no exception.
All marketing efforts should be in sync with the firm's central plan and vision.